My first post as an almost-post-grad (my graduation is not till next month, then its official- EEK!!), has to be about something that has been a massive part of my life for the last three years, and that has to be my Uni course! I wanted to share my thoughts on why I feel it has been a worthwhile way to spend the last three years from my own personal point of view. With the cost of University being sky-high right now, many people are put off at the idea of investing so much money into something with no guarantee of a career at the end of it. This is completely understandable and I am one of the lucky ones that was not hit by the increase in fees, however, I have found my University experience invaluable to my career path. If anyone is sitting on the fence at going to University to do a creative course such as this then maybe this will help?
For those that don't know I studied Fashion Brand Management at UCLAN (The University of Central Lancashire, in Preston). The first thing I want to point out is, it is not a design course. Many people see "Fashion" and automatically assume- but this course is tailored to those that want to make an impact in other areas of the industry such as Buying, Marketing, Styling, Journalism and Merchandising. It covers a broad spectrum of modules with many past graduates going on to be successful in many coveted positions in big name companies such as Adidas, Littlewoods, Missguided, ASOS and many more! Fellow students from my course have already landed top internships with the likes of New Look and Jimmy Choo! It offers incredible opportunities and has taught us some amazing skills that are essential tools within this industry. If any of this sounds appealing, then perhaps this is the course for you?
What I felt I have learnt (from the many sleepless nights pre-deadline!) is how hard-working I actually am! I have improved my organisation, my time-keeping as well as practical skills within IT such as Photoshop and InDesign. I would never have thought to start this blog had I not become interested with the social media world following a second year project at Uni. Most importantly I found a direction that I wanted to move forward with in my future. This was something I did not have fresh from finishing my A-Levels- or even when I applied to do the course! I had it in my head styling was my future and that was the industry I wanted to pursue, however, very quickly into the course I realised it was not really for me! Don't get me wrong- I love putting an outfit together, and I also love assisting with shoots but it was not my strongest area. I realised PR and Marketing are what I really am good at and actually enjoy doing to the point where it does not feel like work! I realised I have a deep passion for writing but also researching and using everything I find and putting it into something creative which is why I feel the PR world is where I belong and is therefore what I am currently pursuing. However, I have to say my placement was a massive help at reaching this conclusion, but thats a whole other post!
So to that end, I thought I would show off some of the images from my final campaign...
My project was based upon the brand Pandora releasing their own Fragrance line. I used a very talented model in my shoot, Gemma Louise Dyson, (check out her Facebook page here) and makeup artist Emily Walsh (check out her page here) to create most of the promotional artwork I have displayed. The bottle I used for the product shots was Stella McCartney's Lily Fragrance with a lid I adapted myself and photoshopped.
However, my campaign was just one of many! If you are interested in beginning a course such as this, or even work in industry and want to check out some of the latest talent in the North West, UCLAN will be holding a Degree show displaying all third year work. The private viewing will be this Friday, however, it will be open to the public on the following dates:
Visit the UCLAN site here for more information and the link to the free parking permit.
I hope you can make it! Don't forget to check out my stand (second floor of Victoria Building, room 204) I would love to hear your thoughts!